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Accelerating towards innovative payment modes deployed through cutting-edge marketing strategies and effective evaluation of security & technology

Mobile payments is anticipated to grow tremendously after early adopters in Southeast Asia see early signs of success. However, there are still uncertainties related to deployment and measuring results.

Whether it’s SMS, USSD or another m-payment solution, developing your long-term vision and goals, the marketing strategies and getting results are all critical factors boosting the growth of m-payments. Bringing together the 16 regional leading experts who have already deployed m-payments, Mobile Payments 2010 showcases presentations on transformation efforts to drive and accelerate mobile payments within the telecommunications, banking and retail sectors, providing practical solutions to countering the latest challenges in the market.

Still curious about the secrets behind successful deployment of m-payments? Vodafone Hutchison, will elaborate further with real life case studies and the hidden tricks to boost your m-payment deployment. Also, once you’ve deployed m-payments do you know how long will it take for your investment to break even? Citibank being one of the pioneers in m-payment services will deliver the scale on capitalizing your revenue recovery process.

Thank you for all the contributions to the Mobile Payments Survey and the lucky winner will receiving a complimentary pass to attend the Mobile Payments conference is David Purnama from AXIS Indonesia.

Based on the survey, the research paper of Monetizing Mobile Payments was developed. It showcases the current challenges of banks and telecoms deploying mobile payments, such as the reasons for slow adoption rate of deployment and who is expected to dominate this market in the long run. The paper is ready for you to download but the direction of the industry is clear. As more banks and telecoms are deploying mobile payments as a new product, why are you still searching for online content to decide whether you should grow your mobile payments offering? Justify your ROI in one easy step by hearing the successes and lessons learnt from the speakers at Mobile Payments Asia 2010 (19 – 20 Oct; Kuala Lumpur). Don’t sit back and wait for others to take away your potential revenue – find out how to accelerate your deployment strategies now at Mobile Payments Asia 2010.

Critical issues to be resolved includes:

  • Developing proven business models to successfully deploy an m-payment solution
  • Gaining invaluable insights into consumers payment habits to increase the usage of m-payment services
  • Proactive investment recovery – what is it and how achievable?
  • Raising standards to support the acceleration of mobile payment services
  • Structuring complex relationships between banks, telecommunications, regulators and technology solution stakeholders
  • Knowing and understanding the right vendors needed to cost-effectively deploy the precise solution

This collaborative conference will look into realities of organizations that have experienced the ‘highs’ and explored methods of overcoming the ‘lows’ of mobile payments and will share the crucial insights needed to become part of the massive growth into this market.

Audience Profile:

This launch event will bring together over 100 senior executives from all countries in Asia Pacific and Middle East. The attendees includes

  • C Levels, Managing Directors
  • General Managers of M-Commerce, Business Development, Financial Services
  • Head of Value Added Services (VAS)
  • Directors of Product Development
  • Head of Strategy and New Business
  • Head of Retail Banking
  • Senior Managers of e-Business
  • Middle Level Management of Alternate Channels and Direct Payment

M-Payment industry sectors from Mobile Network Operators and Telecommunications, Banking and Financial Services, Regulators, Money Transfer Operators and Payment Network Solution Providers

Sponsors Media Partners
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